Weetabix has been a regular fixture in this household’s Seinfeldian display of cereals since our older son was seven months old, when he had it with milk and banana. That was 8 years ago, so you can imagine my reluctance to stop stocking our larder with this stuff.

Although his interest in it has waned a tad in favour of variety – other cereals too, or toast, or yoghurt and fruit – thankfully my younger son has decided this is his favourite breakfast – and eaten preferably as displayed, with cream cheese and strawberry jam.

This is an incarnation I’d never realised possible until a pregnant friend from Australia (one of the original homes of Weetabix) said it was the one thing she constantly craved. After I tried it thus, or slathered with butter, I couldn’t blame her.

Two biscuits pack a welcoming 120 calories, 4 grams of protein , a miniscule 2 grams of sugar and 16 percent of one’s daily fibre needs – what’s there to think about?

For more Weetabix recipes, click here.

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